Creating a mobile app to delight and feed America's diners
THE CHALLENGE
Provide fresh UX insights and design a delightful and intuitive mobile app for Sonic Drive-In that supports the needs of diners and the business service model.
OUTCOME
MVP mobile app that shipped and continues to develop.
MY ROLE & process
I worked with a team of designers, leading the experience design from ideation to implementation, managing a junior experience designer, driving the process and upholding the product vision through active collaboration with the client. Once the branding team established branding guidelines and a visual UI kit, I created final designs for the app and worked with engineers to build it.
The new Sonic mobile app
The new Sonic mobile app brings America’s favorite drive-in up to speed with mobile technology. Leveraging the brand’s playful message, the mobile app is the digital arm of a new Sonic Drive-In experience.
From signing up to eating your burger
While taking basic functionalities from the previous release, the new app is a complete overhaul and rethinking of user experience and service design at Sonic locations. We thought through every detail of the experience—from ordering ahead to pick-up, pops displays and back end integration with kitchen and wait staff.
Building your order
From category to product detail pages, favorites and nutritional info, we investigated the most intuitive ways to navigate menu, customize ingredients and add items to cart, incorporating user data and menu content strategy.
Ordering ahead
Ordering ahead lets you skip the lines and get your food made ready to order as soon as you enter the lot. We did best-in-class audits of pickup services and did extensive testing on the check out flow to create a seamless payment and tipping experience.
Getting your food
After months of usability testing (including simulating the entire drive-in experience), we figured out the best ways to order ahead, check in and pick up your food whether it’s in a parking spot, at a window or in the drive-thru.
Available in iOS and Android